Since 1999, the Water – Use It Wisely conservation campaign has made smart water use fun, simple, and practical by sharing over 100 creative ways to save water—using everyday tools like a toothbrush, broom, or irrigation timer. These tips encourage people to think about water conservation in their daily lives. The #1 water-saving device? You! To keep water-saving ideas top of mind, the campaign utilizes a variety of media to share tips and information on desert landscaping, proper irrigation, xeriscape, and WaterSense-labeled products. Supported by 21 dedicated partners across Arizona, this coalition is committed to protecting our most precious resource by helping everyone reduce their water use. Learn more about our regional partners and discover new ways to save water at Water – Use It Wisely. © 2025